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Google Updates Display Ad Formats to Improve Performance

Display advertising can be a highly effective means of generating brand awareness and website traffic. But the cost of designing an ad concept and creating the various ad sizes needed to reach audiences across devices can be prohibitive.

Over the past few years, Google has made it easier for advertisers to create responsive ads by pairing a few lines of text with colors and images pulled directly from your website or image library. A recent Google update makes it even easier to make a text-based ad more prominent on all device types. Ads can now be created with text descriptions and your logo and can include a call-to-action button to assist with both branding and response. Google is also rolling out options to add custom colors to these ads so that they will align with your brand preferences.

In addition, Google’s responsive display ad assets fit together more seamlessly, so that they can approximate fully designed image ads. Customization options are available to ensure your ads not only stay within your brand standards, but also drive the best possible response.

These new features are highly beneficial for advertisers who are interested in quickly launching display campaigns on the Google Display Network.

Whatever your display advertising goals or budget, the experts at Quattro can help you put together a complete media plan along with customized ad creative recommendations. Contact us today to learn more about our digital media and creative capabilities.

Google Display Ads has a New Look!

Ed Quigley

Director, Digital Media & Analytics

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