BirthdayPak Founder Michael Marchesani Named VP, Business Development for Quattro
Leading omni-channel marketing agency taps trigger marketing expert for top role
BERWYN, PA – As marketing strategy becomes integrated with business development and C-suite decisions, Quattro is on the cutting-edge with the hiring of Michael Marchesani as VP, Business Development. The move will further strengthen Quattro’s ability to deliver actionable marketing solutions that directly link customer acquisition and retention to strategic and budgetary planning.
Marchesani is a nationally recognized leader in developing “trigger” or “life-stage” marketing strategies that integrate the traditional creative side of advertising with measurable business solutions for growth and ROI. Marchesani began as a consultant to ING DIRECT, where he helped pioneer the integration of print and digital media into the banking industry, and more recently founded BirthdayPak, an innovative hyperlocal marketing platform that leverages the convergence of traditional direct mail, online marketing and life-stage marketing, connecting consumers to local businesses. As founder and CEO, Marchesani developed BirthdayPak into a rapidly growing national franchise organization.
"We welcome Michael to the Quattro team. He joins us at a time when we’re expanding our reach of services into integrative platforms to meet our clients’ marketing needs as they connect to their business decisions,” said Scott Cohen, Quattro Managing Director and Founding Partner. “Michael’s insights into the use of data and business intelligence will help companies find new ways to make marketing decisions that support their business goals.”
“Michael has deep experience building marketing systems and products designed to integrate marketing across channels to enable better customer engagement and business development decisions,” said Quattro Partner Dan Boerger. “These systems will enable Quattro products to provide better solutions and outcomes for our clients."
Get in touch with Michael Marchesani.