Quattro Healthcare Marketing Announces New Clients
Quattro’s healthcare business unit adds major brands including Tenet and Independence Blue Cross to its growing portfolio
BERWYN, PA – Quattro Healthcare Marketing (QHM) further expands its footprint in the healthcare marketing space with the announcement today of several new relationships with industry-leading clients. A division of Quattro, LLC, QHM announced new assignments with Tenet Healthcare, Independence Blue Cross, and Retiree Health Choices.
Quattro launched QHM in 2015 with the acquisition of healthcare specialty firm fwd direct. The new business unit has quickly emerged as a powerhouse in its own right, developing custom solutions and marketing programs to meet the strategic business needs of clients in the individual, medicare, and group healthcare industry.
“Our vision for Quattro Healthcare Marketing has always been to bring the broad, channel-agnostic resources of Quattro to the healthcare space,” said Tom Pitcherella, Quattro managing partner and head of QHM. “We’re excited to see that potential fulfilled, both through our expanded business relationships and the new clients we have coming on board.”
Tenet Healthcare, a multibrand leader in the healthcare industry, selected QHM to spearhead acquisition and lead generation efforts across all marketing channels for all three of their brands: Allegian, Phoenix, and Harbor Healthcare. QHM will provide support in radio, direct mail, print, search, display, mobile, local, and social media, while also analyzing and optimizing site and content marketing initiatives.
"We selected Quattro Health Marketing because of their deep healthcare experience and their reputation for excellence," said Mike Rime, Phoenix Health Plans Vice President of Sales & Marketing.
Independence Blue Cross (IBC) selected QHM after a thorough RFP and agency review, based on the agency’s fresh approach to content marketing. QHM will help IBC meet its retention and lifetime value goals, relaunch its member communications, and better reach members across channels.
Retiree Health Choices (RHC) is launching an innovative platform that allows Medicare shoppers to evaluate the total cost of healthcare when choosing a plan. Quattro Healthcare Marketing will develop a cross-device, customer-first design that will define the end-to-end user experience around their new platform, slated to launch later this year.
“Quattro has gone above and beyond in creating a plan to launch our organization,” said Allen Steinberg, Co-Founder of Retiree Health Choices. “They developed a strategy, creative, and implementation plan that is being executed beautifully.”
“We are delighted to announce these three new client relationships,” said Pitcherella. “Leveraging our healthcare expertise and Quattro’s broad strategic capabilities, QHM is uniquely positioned to deliver marketing services across all channels and meet the diverse business needs of local, national, and global healthcare clients ranging from startups to healthcare industry giants.”