In 2015, 358 billion dollars went toward different charity causes. Only 5% of that money came from corporate giving.
It’s a pretty startling statistic, but one worth thinking about. As a corporation of any size, the role of Corporate Social Responsibility (CSR), should remain high on your list of priorities. Charities often depend on the support and donations of different organizations, but there’s been a recent downward trend in corporate giving.
Because of this, the local charities can be the ones that struggle the most. Often overlooked for larger, national charitable efforts, these local charities are in need of continuous support – and corporations, both large and small, are where this support can be found. At Quattro, we noticed this gap, and wanted to address it.
As an active member of the Greater Philadelphia Community, we aim to continuously give back any way that we can. We recently refreshed our approach to this, launching hyper-local initiatives that impact the individuals who live right in our backyard. And that’s where Silver Springs - Martin Luther School enters. This treatment facility and school for children who have experienced traumatic events and/or abuse is located in Plymouth Meeting, PA, right down the street from where Quattro Partner/Managing Director, Tom McNamara, grew up. As a meaningful cause that was so close by, we were eager to develop a relationship with Silver Springs.
“We had an old website that was so dated. The accessibility for families and parents looking for services was very poor. It was so overwhelming to think that Quattro came in and fixed this for us because we simply didn’t have the resources – they lifted us up as a local charity,” says Kristen Gay, President/CEO, Silver Springs – Martin Luther School.
Here at Quattro, our relationship with Silver Springs evolved over time, due to personal connections as well as their proximity to the agency. Local non-profits like Silver Springs have experienced issues in government funding in recent years, and the need for support from other local corporations is essential to their continued success.
“When the government shut down happened, we did everything we could to not let it impact the children and our employees. We always need additional support and additional help from the community, so Quattro’s gift was invaluable to us,” says Kristen.
As an advertising agency, we brainstormed what would be of most value to Silver Springs and what we could do to help them continue to help others. In the end, we thought, what better way to do this than by creating a completely revitalized website for the organization?
“The new website is a wonderful gift. It provides a great tool for families because it is user friendly and gives them a better understanding of the services we can provide for their children. It also has been well received by staff and leadership because it highlights who Silver Springs is and the many ways we can help children in our communities,” says Kristen.
We worked hand-in-hand with Silver Springs – Martin Luther School to create a digital experience that was true to their mission and brand. We kept their audience and goals in mind throughout the creative process. The result? A website that is a true representation of who Silver Springs is. Most importantly, the new website showcases the fantastic work Silver Springs does for children in the Philadelphia community – and provides a clear path for you to give to a local charity as well – visit silver-springs.org.