March 23, 2016
Why You Should Be Using Technology to Manage Your Brand
It’s an exciting time to be a brand.
With new marketing channels entering the mainstream every day (hello, VR), companies are expanding their reach and experimenting with new platforms to stay relevant with their consumers.
Managing a brand in today’s interconnected world of marketing is complex, even overwhelming at times, particularly if there’s only one person or a small team doing all of the work.
That’s why using technology to manage your brand is key. There are tons of tech options available to help brands make their marketing (and themselves) more powerful and efficient.
Monitoring where, when, and how customers are talking about your brand can lead to powerful knowledge. With social listening, you can get insights into the conversations surrounding your brand on social media. This information can then be applied through a strategy to reach and respond to current and potential customers (and even give you similarly pertinent information about your competitors).
Web Analytics Reporting
So, your brand has developed a content strategy and you’re excited to begin implementing it—but hold on. Before you begin, make sure you have tracking and analytics set up on the back end, so you’ll be able to measure the results of your efforts. Tracking information like site traffic, bounce rates, and time spent on page is critical for understanding the way your customers interact with your content and for helping you to react accordingly.
Social Media Management
Leveraging social media is a given for most brands today, but not everyone has discovered the benefits of using a social media management tool to run their channels. Whether you use a paid or free tool, it’s hard to beat having your social streams in one place. They also give you the ability to schedule posts in advance (a lifesaver for consistent cadence), and eliminate the hassle of logging in and out of your personal and brand accounts.
With content becoming crucial for brands, a content management system (CMS) is a user-friendly way to instantly upload, edit, or remove content from a website without having to reinvent the digital wheel each time. (I was able to upload, format, and publish the blog you’re reading right now, all in a few minutes using our CMS.) One of the most well-known CMS is WordPress, but comparing options will be key to finding the right fit for your brand.
Think of all the digital media you use to communicate with your existing customers. Marketing automation software manages these tasks, all with the goal of making your marketing more efficient, saving you time, and increasing the returns of your efforts. With so many marketing automation services available, these helpful questions can serve as a starting block to make sure the service you choose fits with your marketing strategies.
Customer Relationship Management (CRM) software is sales technology at its finest. By efficiently tracking every interaction a company has with its customers, CRM software can be a highly useful tool for staying on top of leads and maintaining a relationship with existing customers. Implementing a CRM system can be a serious financial investment for a brand, but the benefits of using one are huge.
As the industry continues to find new marketing channels for communication, you’ll want to not only be present, but responsive. Using technology to manage your brand will help you accomplish just that, and make it possible to both follow and find your customers.